AAU Academy / Learners

Learners & Businesses

AAU Academy started in 2020 and is part of PEACH Consulting. To date, more than 5,000 learners, who are business owners and senior managers in F&B, have joined AAU's management training programs, coming from more than 1,000 brands in Vietnam and ten countries.

5.000+
Learners who are business owners
1.000+
Brands trained
24
Training programs
2020
Year AAU started

Featured

Some of the brands we have worked with

AAU learners are brand owners, operations directors and middle managers of F&B, hospitality and retail chains across Vietnam.

Chuỗi Bánh Mỳ 362
Cà phê Vĩnh Hiệp
Trà Long Đình
Mây Lang Thang
Nhà hàng Hoàng Tâm
3000 TEA
Chạm - Kem Bơ
Cà phê Đợi Một Người
Cafe Still
Mountain Pearl Roastery
Hồng Trà Hoà Bình
Bánh Mito Sweet
InterContinental Phú Quốc
Tuần Châu Group
Bánh Hỷ Lâm Môn
Vua Bò - King of Beef

Together with more than 1,000 brands that have sent staff to AAU Academy training programs since 2020.

Directory

More than 200 brands have been trained

Below is the portion of the list that has been verified and cleared for publication, grouped by sector.

Coffee & Roasters

26 brands
Mùi CafeThe Monic CafeTooloocoo CafeLes Champs Coffee & BistroPosple RoasteryHorizon CafeCà phê 20/02Kem Bơ ChạmCafe & Kid FeliaCà phê Đợi Một NgườiCà phê Tháng 2Cafe StillDilys CoffeeSixonSix Đồng NaiÂme Brunch & CoffeeLong King CoffeeCarre Coffee3000 TEAMIA Coffee Trà VinhCoffee Tree RoastersGu CafeDala StoryWhatever Tea & CoffeeLalaSun Coffee & TeaMikachaaMountain Pearl Roastery Coffee

Restaurants & Hotpot/Grill

30 brands
Sushi Cô BôngBò 3 GangChang Chang FamilyMộc Riêu NướngTiệm Nướng Đà LạtTorii Farm - Rau khí canh Đà LạtLil'Sago Cơm & LẩuĐại Hỷ GardenHoàng Tâm - Món Ngon Miền TâyBếp Võ KitchenHải Sản Hoàng QuýLẩu Gà Lá É Tao NgộBò Tơ Nhà Lồng Đà LạtNonee Buffet Grill & HotpotNhà hàng Gia Phú Phúc KiếnChuỗi Lẩu Gà 3 VịNhà hàng Song NguyênNồng - Farm to GrillTrạm Xứ QuảngNathan Thai FusionVua Lẩu Nướng - Lá Cọ Xanh Cao BằngLẩu Bò Quảng KhảiMustard the Indian RestaurantLẩu Vương GiaGhiền Rau - VegetarianMê CuốnKhê Sắc KhếBún Đậu A ChànhLạc BửuA Mà Kitchen

Fast Food · Banh Mi · Sushi

21 brands
Chuỗi Bánh Mỳ 362Bún Bò Thố ĐáSushi RollMón Hà Nội Béo ƠiFast SushiFresh FishCô Chủ Nhỏ - Tiệm ăn Nhật BảnGà Rán StreetFoodBò Beefsteak Ông CopBò 59Tiệm Cháo Dinh Dưỡng Cao CấpHải Sản BBQ Chú BéoBánh Mì Dòn DònBánh Đúc Bà BộtTiệm Bia Xe LửaBánh Bao SUSUBAOTiệm Cháo XekoXôi MềmỐc Nhớ Sài GònChop TháiPhở SOL

Bakery & Cakes

7 brands
Tiệm bánh 5 Quả TrứngLumos Cake & BreakTiệm Bánh Kim NhưNhà Bánh Thanh XuânTiệm Bánh PemaBánh Kem Nhu LamBánh Mito Sweet

Tea & Milk Tea

11 brands
Cing Hu TangTrà Sữa The LotiteaTrà Tứ Quý VươngTrà sữa Hot ColdXiên Que AZ TeaHồng Trà Hoà BìnhTiệm trà Nhà DứaKHA TEAPort Cafe Phan ThiếtBROS Coffee & TeaThân

Beverages & Other

10 brands
Rau Má Bà GiàBếp 1993Coco Fresh - Dừa nướcMix Cơm cháyNabe SukiSinh tố ToppinkChả nem Hồng VânHà La CàThực Dưỡng Khai MinhMăn Ngọt Cake

Beer Garden & Bar

4 brands
Beer Club Z49Skyzone Beer GardenBeer Baron BierSơn Hà - Nhà hàng Đồng Nai

Retail & Hospitality

7 brands
AlkavivaDHLeeViettoursThe Clay ResortHarimi MartHorizon Village Đà LạtCHRO at Empire Luxury

Many other brands are not listed here, and most learners register individually (investors, regional managers, store managers, head chefs and R&D staff) and do not record a brand name.

Network

AAU learners do not stop at the Vietnamese border

Some are Vietnamese brand owners already running their concept overseas. Some are overseas Vietnamese learning to prepare for opening in their local market. The rest are domestic chains sending their teams to take part.

34/34
Provinces and cities in Vietnam all have learners
10
Countries outside Vietnam
3
Continents: Asia, Europe, the Americas and Oceania

Domestic

AAU has learners in all 34 provinces and cities. The ten areas with the most learners:

Ho Chi Minh CityHanoiDa NangLam Dong, Da LatKhanh HoaCan ThoDong NaiHueQuang NinhDak Lak

International

Learners join from 10 countries, most of them owners of F&B concepts under Vietnamese brands:

Singapore
United States
Australia
United Kingdom
France
Netherlands
Thailand
China
Japan
South Korea

This network is also a channel connecting learners: finding partners, suppliers and operators, and expanding into new markets.

Feedback

What learners say after the course

The speakers are brand owners, not anonymous learners. Each comment is tied to a specific course they attended.

“
Before, every time we launched a new dish, the R&D team tested by feel and then argued over which flavor was right. After the course, every recipe comes with numbers: sweetness, astringency, extraction rate. Whichever store makes it, the taste comes out the same.
Hoang Hang
Founder · 3000 TEA Chain
Operations · Central Kitchen
“
We opened outlets on instinct, and by the third one every location had its own way of doing things. The course forced us to write our concept down in words, and only while writing did we discover the team had never agreed with each other.
Anh Huy
Founder · Cham Chain, Kem Bo
Operations · Winning F&B Concept
“
The restaurant was busy, but quality depended on who was in the kitchen that shift. After the course, the shift checklist and process set mean the head chef is no longer the only one who can hold the standard.
Mr. Tam
Founder · Hoang Tam Restaurant Chain
Operations
“
Our problem was that a loaf at a faraway outlet is not the same as a loaf near the bakery. What we learned is to re-plan capacity and logistics before opening more, instead of opening first and fixing later.
Anh Khoa
Founder · Banh My 362 Chain
Winning Concept F&B
“
Tourists come in seasons, but costs arrive every month. After the course, we added a delivery channel and learned to read the numbers on each app to fill the gap between two peak seasons.
Mr. Thuan
Founder · Doi Mot Nguoi Coffee, Da Lat
Food App Operations & Growth
“
Da Lat has no shortage of beautiful cafes. What the course changed was how we read our own P&L: it turned out the thing we were proudest of was not what was feeding the cafe.
Ms. Diem
Founder · Cafe Still, Da Lat
Operations
“
We bake well, but the kitchen was laid out around the bakers' habits. Standard quantities, the bill of materials and the functional zone layout are the three most valuable things we took home, because they turn craftsmanship into process.
Mr. Tung
Founder · Mito Sweet Bakery
Operations
“
Roasting good coffee is one thing; building a business model around it is another. The process set and chain-level operations show how big the gap is between craft and business.
Anh Thanh
Founder · Mountain Pearl Roastery Coffee
F&B Chain Operations · SOP Excellence

In class

What an AAU class looks like

Small classes, in person, with most of the time spent on exercises using the learners' own real business data.

AAU Academy instructor teaching a class of F&B chain owners
Learners doing group exercises in an AAU Academy class
In-person session at AAU Academy
Instructor discussing with the class during an AAU Academy session
Learners analyzing a real case on the classroom screen
Learners practicing in the kitchen in an AAU Academy program
Certificate ceremony for completing an AAU Academy course
Learners taking a group photo after an AAU Academy session

Next step

Start from where your business stands today

Not sure what to learn first

The 36-question assessment returns results across six pillars in ten minutes, free of charge, with a suggested learning path that fits your current stage.

Take the assessment

Already know which course you need

24 F&B management training programs, from brand building and store operations to franchising and central kitchens.

View all courses