AAU Academy / Learners
Learners & Businesses
AAU Academy started in 2020 and is part of PEACH Consulting. To date, more than 5,000 learners, who are business owners and senior managers in F&B, have joined AAU's management training programs, coming from more than 1,000 brands in Vietnam and ten countries.
Featured
Some of the brands we have worked with
AAU learners are brand owners, operations directors and middle managers of F&B, hospitality and retail chains across Vietnam.
Together with more than 1,000 brands that have sent staff to AAU Academy training programs since 2020.
Directory
More than 200 brands have been trained
Below is the portion of the list that has been verified and cleared for publication, grouped by sector.
Coffee & Roasters
26 brandsRestaurants & Hotpot/Grill
30 brandsFast Food · Banh Mi · Sushi
21 brandsBakery & Cakes
7 brandsTea & Milk Tea
11 brandsBeverages & Other
10 brandsBeer Garden & Bar
4 brandsRetail & Hospitality
7 brandsMany other brands are not listed here, and most learners register individually (investors, regional managers, store managers, head chefs and R&D staff) and do not record a brand name.
Network
AAU learners do not stop at the Vietnamese border
Some are Vietnamese brand owners already running their concept overseas. Some are overseas Vietnamese learning to prepare for opening in their local market. The rest are domestic chains sending their teams to take part.
Domestic
AAU has learners in all 34 provinces and cities. The ten areas with the most learners:
International
Learners join from 10 countries, most of them owners of F&B concepts under Vietnamese brands:
This network is also a channel connecting learners: finding partners, suppliers and operators, and expanding into new markets.
Feedback
What learners say after the course
The speakers are brand owners, not anonymous learners. Each comment is tied to a specific course they attended.
Before, every time we launched a new dish, the R&D team tested by feel and then argued over which flavor was right. After the course, every recipe comes with numbers: sweetness, astringency, extraction rate. Whichever store makes it, the taste comes out the same.
We opened outlets on instinct, and by the third one every location had its own way of doing things. The course forced us to write our concept down in words, and only while writing did we discover the team had never agreed with each other.
The restaurant was busy, but quality depended on who was in the kitchen that shift. After the course, the shift checklist and process set mean the head chef is no longer the only one who can hold the standard.
Our problem was that a loaf at a faraway outlet is not the same as a loaf near the bakery. What we learned is to re-plan capacity and logistics before opening more, instead of opening first and fixing later.
Tourists come in seasons, but costs arrive every month. After the course, we added a delivery channel and learned to read the numbers on each app to fill the gap between two peak seasons.
Da Lat has no shortage of beautiful cafes. What the course changed was how we read our own P&L: it turned out the thing we were proudest of was not what was feeding the cafe.
We bake well, but the kitchen was laid out around the bakers' habits. Standard quantities, the bill of materials and the functional zone layout are the three most valuable things we took home, because they turn craftsmanship into process.
Roasting good coffee is one thing; building a business model around it is another. The process set and chain-level operations show how big the gap is between craft and business.
In class
What an AAU class looks like
Small classes, in person, with most of the time spent on exercises using the learners' own real business data.
Next step
Start from where your business stands today
Not sure what to learn first
The 36-question assessment returns results across six pillars in ten minutes, free of charge, with a suggested learning path that fits your current stage.
Take the assessmentAlready know which course you need
24 F&B management training programs, from brand building and store operations to franchising and central kitchens.
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