COURSES AT AAU ACADEMY
Advanced courses organized into 5 competency blocks
Supporting F&B Founders from Brand & Product, Store Operations, Back Office and Head Office to Expansion & Franchise
AAU Academy Courses
15 advanced courses for Vietnam's F&B industry, organized into 5 competency blocks from brand, operations and back office to expansion
Now enrolling
Courses with an official curriculum and tuition
Winning Concept F&B
Building a Brand & Developing an F&B Model: from positioning, customer research and concept design to menu, premises and a feasible P&L.
Food Menu R&D & Kitchen Design
Menu to Kitchen: from a dish idea to a kitchen that actually runs. Includes Recipe Card, BOM, Kitchen DNA and a 7-functional-zone layout.
Bean to Business: Specialty Coffee
Investing in and operating a specialty coffee model: choosing the model, outlet finance, menu, counter and space, plus 4 technical sessions at the Mountain Pearl roastery.
Tea R&D: Research & Development of Tea Beverages
A method for developing tea drinks: controlling extraction, reverse-engineering market drinks, balancing flavor with numbers, standardizing recipes and pricing for profit.
F&B Store Operations
Store Operation Excellence: Shift Checklist, Figure-8 Walk, DSR, Product Mix, store-level people management for newly promoted store managers.
F&B Chain Operations (AM / OM)
Chain-level Operation Excellence: read the P&L, control COS/COL, Menu Engineering, 4-pillar BSC Scorecard tied to the Bonus policy.
SOP Excellence F&B
Building SOPs & Operational Excellence: 3-tier SOP framework, 7 steps to build FOH/BOH SOPs, ACHIEVE QC sheet, 3-level training handbook.
Food App Operations & Growth
Profitable growth on Grab, Shopee, Be and Xanh SM: store profile, delivery kitchen operations, promotions and advertising. The last 2 sessions fix work directly on learners' own stores.
Marketing Strategy & Communication Plan
The Where to Play, What to Do, How to Measure framework for chain owners who already have an in-house marketing team or agency. 43 templates assemble into a marketing management file.
Practical AI Marketing Applications
From idea to an automated AI engine: build a branded AI assistant, plan content, produce print materials and video, run multichannel ads and a customer care chatbot.
People Excellence F&B
Building a Proper HR System for F&B chains: from organization design, recruitment, legal and C&B to evaluation, training & a culture that retains people.
NextGen COO: From Manager to COO
Professional Organizational Operations Management: OKR, PMP, 3P Pay, Leadership Archetypes, department P&L for F&B chain COOs.
F&B Chain Accounting & Finance
From central kitchen to consolidated P&L: multi-dimensional coding, dish costing, internal transfer pricing, cost allocation and elimination of intercompany transactions.
Building an F&B Franchise System
Franchise System: packaging the model & rolling it out properly. Phase 1 Package + Phase 2 Deploy. Master Agreement + Sales Kit + NSO Playbook.
Building a Supply Chain & Central Kitchen
Central Kitchen for F&B chains with 5+ branches: from CapEx/OpEx, Layout, 11 SOPs and Cold Chain to HACCP. Ready to franchise.