AAU ACADEMY
Partnering with F&B Founders: From Idea to a Chain Operating System
15+ years of hands-on experience, 5,000+ F&B learners, 1,000+ F&B chains trained. AAU Academy supports you at every stage: Brand, Operations, Marketing, Franchise.
- 5,000+ F&B learners
- 1,000+ chain brands
- 15+ years of experience
AAU STORY
A 6-year journey: supporting 5,000+ F&B learners
From our first workshops to a full ecosystem of Training + Consulting for Vietnam's F&B industry, AAU Academy and PEACH Consulting have supported hundreds of Founders, COOs and Operations Managers in building and growing professional F&B chains.
Trusted by 100+ F&B businesses
COURSES AT AAU ACADEMY
In-depth courses across 5 competency areas
Supporting F&B Founders from Brand & Product, Store Operations, Back Office and Head Office to Expansion & Franchise
WHAT SETS US APART
Why Choose AAU Academy?
A specialist F&B academy combining Training with Consulting and Coaching: you don't just learn, you are guided through real implementation.
From Setup to Chain Operations
All-in-one: Brand, Product, Operations, Marketing, Franchise. We support you at every stage of F&B growth.
15+ years of hands-on experts
The PEACH Consulting team and Expert Network bring experience running F&B chains in Vietnam and internationally.
100+ F&B projects delivered
Real case studies: from cafes and restaurants to chains of 5-30+ outlets and international franchise systems.
A community of F&B Founders
Connect with 50+ partner chains and a network of Vietnamese Founders, COOs and Operations Managers.
FEATURED COURSES
In-depth F&B courses
Brand & ProductWinning Concept F&B
Building a Brand & Developing the Business Model.
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Brand & ProductFood Menu R&D & Kitchen Design
Menu to Kitchen: from concept to a working kitchen.
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OperationsF&B Store Operations
Store Operation Excellence — Shift, DSR, Product Mix.
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OperationsF&B Chain Operations (AM/OM)
Chain Operation Excellence — P&L, BSC, Cost.
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OperationsSOP Excellence F&B
Building SOPs & Operational Excellence.
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MarketingMarketing Strategy & Communication Plan
Strategy, communication planning and management of chain marketing teams.
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FranchiseBuilding an F&B Franchise System
Franchise Package + Sales Pipeline.
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OperationsNextGen COO: Complete Operations
From Manager to C-level in an F&B chain.
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OperationsCentral Kitchen & Supply Chain
Managing production and the central kitchen.
View details →SERVICES
F&B Chain Management Consulting
Hands-on services for every stage, from setting up a new concept to running a chain
Restaurant Setup
Full 12-week restaurant setup.
View details → SetupCafe / Milk Tea Setup
Cafe and milk tea chains scaling to 5-30 outlets.
View details → SetupCentral Kitchen
A centralized production kitchen for chains of 5+ outlets.
View details → SetupHotel / Resort F&B
Multi-outlet F&B to 3-5 star standards.
View details → ConsultingCoaching 1-1
One-on-one advisory for F&B chain Founders and CEOs.
View details → ConsultingBusiness Advisory
C-level strategic advisory for chains that are scaling.
View details → ConsultingM&A Deal Support
Pre-buy due diligence cho deal F&B.
View details → FranchiseFranchise Package
Franchise packaging to international standards.
View details → FranchiseFranchise Assessment
Support for buyers investing in a franchise.
View details → OperationsOperation System (SOP)
Complete FOH/BOH/QA SOPs for scaling chains.
View details → OperationsHuman Headhunt & HR
Org design, headhunt key position.
View details → OperationsBI Dashboard
Real-time Business Intelligence for F&B chains.
View details → MarketingMarketing & Branding
Brand strategy + performance marketing playbook.
View details → MarketingPerformance / LSM
Performance ads + Local Store Marketing.
View details → LegalLicensing & Compliance
Licenses, food safety, and template contracts.
View details →THE AAU ACADEMY TEAM
F&B industry experts
15+ years of experience running F&B chains in Vietnam and internationally.
Mr. Khanh Long
Training Manager — Popeyes
Mr. Nghia Le
PEACH partner lawyer · Franchise (commercial licensing) legal expert
Mr. Tinh Tran
Operation Manager · F&B Training Expert
EBOOKS / RESOURCES
A free F&B knowledge library
Practical ebooks, cheatsheets and templates, free to download.
