MARKETING SERVICE

Marketing & Branding for F&B chains

Brand strategy + integrated marketing playbook for F&B chains: from brand identity to performance marketing, ensuring brand consistency across stores.

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  • 100+ F&B projects
  • 50+ partner chains
  • 10+ years of experience

When do you need this service?

Revenue is flat and store traffic is falling: you don't know which campaigns are working.

Marketing budget is leaking, ROAS is low and you can't scale up.

Brand positioning is unclear and tone of voice is inconsistent across touchpoints.

The in-house Marketing team lacks Performance / Local Store Marketing expertise.

Scope of work

Brand Strategy

Brand positioning, archetype, tone of voice, value prop.

Brand Identity

Logo, color palette, typography, brand guideline 80+ trang.

Communication Playbook

Social media style guide, content pillars, content calendar.

Performance Marketing

Facebook/Google/TikTok ads playbook, ROAS target, budget.

CRM & Loyalty

Member program, segmentation, lifecycle email/SMS.

Brand Audit & Compliance

Audit brand application cross-store, corrective action.

Implementation process

1
Weeks 1-2

Brand Audit & Strategy

2
Weeks 3-4

Campaign Planning

3
Weeks 5-6

Content & Creative Production

4
Week 7+

Launch & Optimize

Expected results

3-5x ROAS performance ads
25-40% Increase in store traffic
<200k Average CAC
30%+ Repeat customer rate

Who it is for / Who it is not for

Suitable when

  • F&B chains with 3+ stores that need a marketing system upgrade
  • Marketing budget of 100-500 million VND per month
  • Running ads but ROAS is below target
  • Need a replicable performance + LSM playbook

Not yet suitable when

  • No operating F&B business yet
  • Looking for a freelancer to run short-term ads, not a system

Our experts

PEACH Consulting team

In-house Senior Consultants

PEACH Consulting's full-time expert team, responsible for strategy, operations and project delivery from the first workshop through go-live.

Expert Network

Guest Specialists

A network of guest experts with 10+ years of experience by area: Menu R&D, SOP, Finance, Marketing, HR, Legal, joining the relevant specialist phases.

Investment

The investment level fits the scale and scope of your project. The AAU team will provide a detailed quote after a free discovery workshop.

Contact us for a quote

Register for a free consultation

The AAU team will contact you within 24 hours.

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