F&B SETUP SERVICE

Vietnamese Food Chain Setup

Set up a single-dish concept chain (pho/bun/rice/banh mi...) standardized with authentic Vietnamese flavor, centralized production, scaling to 5-20 outlets.

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  • 100+ F&B projects
  • 50+ partner chains
  • 10+ years of experience

When do you need this service?

Not sure where to start with setup: concept, menu, layout, SOPs, finance?

Invested billions, yet operations are messy and losses hit in the first month.

Lacking SOPs, standard recipes and a clear P&L system to stay in control.

Can't hire the right team, training is unstructured, turnover is high.

Scope of work

Concept Single-Dish

Define the signature dish, heritage story and regional USP.

Standard Recipes

Standard recipe cards for master broth/sauce, consistent branch recipes.

Kitchen Compact 40-80m²

Optimized small kitchen layout, Vietnamese + Asian equipment.

Vietnamese Service SOPs

Fast market-style service, table turn 30-45 minutes.

Simple Team of 6-10 people

Lean structure for a central-district model.

P&L 200-400k AOV

Mid-range pricing model, COS 30-35%, payback 12-18 months.

Authentic Vietnamese Brand

Identity, decor and storytelling that are traditional yet modern.

Local Launch

Culinary culture PR, Vietnamese food bloggers, organic social.

Implementation process

1
Weeks 1-2

Concept Workshop & Market Research

2
Weeks 3-4

Menu Design & Kitchen Planning

3
Weeks 5-8

SOP Build & Team Recruitment

4
Weeks 9-10

Equipment Setup & Training

5
Weeks 11-12

Soft Launch & Grand Opening

Expected results

12 weeks Standard setup time
30% Operational efficiency gain
95% SOP coverage
8.5/10 First-week customer satisfaction

Who it is for / Who it is not for

Suitable when

  • First-time investors setting up a restaurant / F&B chain
  • F&B veterans who want to outsource setup to focus on growth
  • 100-300 sqm, 50-150 seats
  • Setup budget of 1.5 billion VND or more

Not yet suitable when

  • Chains with >5 stores and an existing operating system: see Operation System
  • <50 sqm, street food: see Cafe/Milk Tea Setup

Our experts

PEACH Consulting team

In-house Senior Consultants

PEACH Consulting's full-time expert team, responsible for strategy, operations and project delivery from the first workshop through go-live.

Expert Network

Guest Specialists

A network of guest experts with 10+ years of experience by area: Menu R&D, SOP, Finance, Marketing, HR, Legal, joining the relevant specialist phases.

Investment

The investment level fits the scale and scope of your project. The AAU team will provide a detailed quote after a free discovery workshop.

Contact us for a quote

Register for a free consultation

The AAU team will contact you within 24 hours.

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