Education Consultant Executive (1–2 years of experience)
AAU Academy × PEACH Consulting · Full-time · Ho Chi Minh City
Position overview
AAU Academy, part of PEACH Consulting, is a specialist training and consulting provider in F&B, Retail and Hospitality. We are looking for an Education Consultant Executive with solution consulting skills, a data-driven mindset and the ability to manage a pipeline independently.
This is not a “cold-calling sales” role: you advise business owners and managers on their learning strategy. You own the whole journey: receiving leads → analyzing needs → recommending the right solution → closing enrollment → post-course care → activating referrals, while using AI to improve consulting quality and optimize conversion.
Key responsibilities
1. Solution Consulting & Conversion
- Receive leads from Marketing, classify them and plan a consulting approach for each group (Hot/Warm/Cold).
- Provide in-depth consulting by phone, Zalo, Messenger and in person: analyze needs and recommend suitable courses and learning paths.
- Handle objections professionally: price, time, competitor comparisons, ROI of learning investment.
- Own conversion targets: lead → qualified → proposal → closed deal.
2. Pipeline Management & Lead Nurturing
- Manage your personal pipeline in the CRM: make sure every lead is followed up on schedule (days 3-5-7-10-14).
- Nurture leads long term: send in-depth resources, share industry insights, maintain relationships.
- Analyze the pipeline weekly: identify bottlenecks and propose actions to raise the conversion rate.
- Work closely with Marketing to give feedback on lead quality by source.
3. Closing Deals & Enrollment Operations
- Present the offer: price, schedule and promotions, tailored to the client's needs.
- Guide payment, track receivables (installments where applicable), confirm enrollment.
- Coordinate with the Operations team: send welcome emails, add learners to the group, prepare before the course starts.
4. Post-course Care & Referral
- Look after learners after the course: collect feedback, send certificates, invite them to the alumni community.
- Recommend the next course (upsell/cross-sell) based on each learner's development needs.
- Activate the Referral program: guide alumni on referring, track referrals and reward them.
5. Proactive Prospecting
- Build a personal brand on LinkedIn by posting valuable F&B industry content.
- Engage in alumni Zalo groups and community Facebook groups to generate new leads.
- Attend events and workshops: meet prospects directly and collect data on the spot.
6. Reporting & Continuous Improvement
- Daily Sales Report: calls, messages, consultations, closed deals, revenue, submitted at the end of each day.
- Weekly Report: pipeline status, conversion by source, revenue vs target, action plan.
- Monthly Report: in-depth analysis of personal performance, KPI comparison, improvement proposals.
7. Using AI in Consulting
- Use AI (Claude) through the internal system to research clients, prepare talking points and write personalized follow-up messages.
- Submit call and chat transcripts for AI to evaluate consulting quality against a rubric, then use the feedback to keep improving.
- Use AI to analyze pipeline data and identify which leads to prioritize and which scripts work best.
Requirements
Required:
- 1–2 years of experience in Sales, Telesales, admissions consulting or as an Education Consultant.
- Excellent communication and persuasion skills, confident advising business owners and managers.
- A consultative selling mindset, not pushy selling.
- Experience managing a pipeline and following up leads systematically.
- Able to use a CRM (Larksuite, HubSpot or similar).
- Ready to use AI tools in daily work.
- Highly disciplined: accurate CRM entries, reports on time, follow-ups on schedule, no missed leads.
- Own laptop for work.
Preferred:
- Experience in education, training or F&B/Hospitality.
- Experience handling objections with B2B or high-end clients.
- Understanding of the marketing funnel and how to work with the Marketing team.
- Able to use English at work.
Benefits
- Customer data is provided from AAU's marketing system, so you do not have to source leads yourself.
- Income: 15,000,000 – 20,000,000 VND/month, including base salary, KPI-based commission and over-target bonuses.
- Training: in-depth training on consultative selling, objection handling and AI-assisted sales from the PEACH Consulting team.
- Perk: study AAU Academy courses for FREE.
- Tools: AI tool accounts and the internal CRM system provided.
- Career path: Consultant Executive → Senior Consultant → Sales Lead → Sales Manager. Promotion review every 6 months.
- Networking: work directly with business owners and top managers in F&B and Retail.
How to apply
📩 Send your CV to: hr@aau.vn
📌 Subject: [Apply] Education Consultant Executive – Full Name