Talkshow

Talkshow: From a Single Venue to a Chain. The 10x Journey of Vietnamese F&B Founders

Hear 3 Founders share their expansion strategies, from the first shop to a chain of 5-15 stores.

22/06/2026 · 19:30 - 21:30 AAU Campus · 343 Pham Ngu Lao, District 1, Ho Chi Minh City 3 hours

About the event

Opening the first shop is hard; scaling into a chain is much harder. This talkshow brings together 3 Vietnamese F&B Founders who have gone from 1 shop to 5-15 stores, sharing their strategies, mistakes and lessons.

This is a unique chance to ask people who have "done it for real" about the hardest problems in scaling a chain.

What you will get

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A practical roadmap

The path to scale from 1 to 15 stores through 3 real cases

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Mistakes to avoid

5-10 common mistakes when scaling an F&B chain

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Quality networking

Meet 30+ other F&B chain owners of similar size

Event agenda

19:00 - 19:30

Check-in & Networking

Welcome coffee + introductions

19:30 - 20:00

Part 1: Founder #1 shares

A 5-store chain: lessons from the first cafe

20:00 - 20:30

Part 2: Founder #2 shares

A 10-store chain: operations & franchise

20:30 - 21:00

Part 3: Founder #3 shares

A 15-store chain: Brand & Marketing system

21:00 - 21:30

Q&A panel + Networking

Ask the 3 founders directly

Speakers

3

3 Vietnamese F&B Founders

Chains of 5-15 stores

They share first-hand experience scaling an F&B chain from a single shop to a multi-branch system.

Frequently asked questions

What if I register but cannot attend?

If you notify us 48 hours in advance you will receive a 100% refund. If you notify later or not at all, the fee is not refunded but will be transferred to the next event.

Do I get materials to take home?

Yes. Each learner receives a set of templates + worksheets for the relevant topic.