Workshop: Franchise F&B. Packaging a franchise model
A workshop on Franchise Readiness Assessment and the 8 criteria for judging whether a brand is ready to franchise.
About the event
A workshop for F&B chain owners with 3-10 branches who are considering expanding through franchising. Learn how to objectively assess whether your brand is franchise-ready, and avoid hasty decisions that lead to major risk.
The workshop took place on 20/04/2026 with 35 F&B chain owners attending.
What you will get
Franchise Readiness
A checklist of 8 objective assessment criteria
Financial Model
Excel template for calculating franchise fees and royalties
12-Month Roadmap
A structured franchise rollout pathway
Event agenda
Why do 60% of Vietnamese F&B franchises fail?
5 common reasons: unstandardized SOPs, missing legal contracts, wrong financial model...
8-Criteria Franchise Readiness Assessment
A checklist to assess whether a brand is ready to franchise
4 F&B franchise models
Master franchise · Single-unit · Area · Multi-unit: which model to choose
Q&A + 12-Month Roadmap
The path from "intending to franchise" to "signing the first franchise contract"
Speakers
Mr. Tien Tien
Founder AAU Academy & PEACH Consulting
15+ years of strategy & operations consulting for 100+ Vietnamese F&B chains, from small chains to large groups expanding through franchising.
Frequently asked questions
The workshop has already taken place. Can I still view the content?
Yes. The video recording is shared through a private Zalo group for registered learners. Contact AAU to get access.
Is a new Franchise workshop coming up?
Yes, AAU holds one every 2-3 months. Subscribe to get the schedule of new events.
