NextGen COO
Professional Organizational Operations Management for F&B Chains
Move from Manager to COO: build a multi-department operating system, master OKR & PMP, and lead teams with practical methods & tools standardized across 100+ Vietnamese F&B chains. THE METHOD DETERMINES THE RESULT: the principle running through all 8 sessions.
Struggling with these problems?
7 situations F&B chain Managers & COOs often face.
Unclear Manager role with no clear responsibilities
No clear separation of the Manager's role from subordinates and peers. You do everything but nothing deeply enough, and by month-end you are exhausted while KPIs still are not met.
Setting goals by gut feeling with unclear OKR/KPI
No consistent OKR & KPI framework. Each department sets goals its own way, and by quarter-end no one knows what to measure or who is responsible for what.
Managing projects on impulse and running late
No clear project management method. New projects (opening a store, launching a menu, rolling out a POS) run late, costs overrun by 30 to 50%, and communication is chaotic.
A fragmented team with no cohesion
The team has talent but everyone runs their own way. Conflicts between departments, weak team culture, and strong people keep leaving.
Rewards done wrong, so motivation is lost
3P pay is not applied. Rewards are subjective: good performers are not recognized and poor performers are not corrected, so the team gradually loses motivation.
A fixed leadership style with no flexibility
One leadership style applied to every situation and every person. Without Situational Leadership, you give orders when people need coaching and offer advice when you need to be decisive.
Cannot read the P&L, weak department financial management
The P&L report lands on your desk but you do not understand the line items. You do not know how to optimize department revenue and costs, and cannot calculate Break-even or project ROI.
Hands-on: move from "managing by gut feeling and personal experience" to running the organization by system & numbers
THE METHOD DETERMINES THE RESULT: the principle running through all 8 sessions. 5 differences that set the program apart.
The Founder of PEACH Consulting and a team of F&B chain consulting experts with 10 to 15 years of hands-on experience, currently consulting directly for 100+ chains in Vietnam.
70% of the time is Hands-on Workshop: you build real OKRs for your department, set up a professional project management system for your business, and read your own chain's real P&L, not just listen to theory.
10+ practical tools: from OKR, a project management framework, team building, a rewards system and leadership style assessment to department financial reporting (P&L).
8 sessions divided into 3 clear modules: Module 1 - Roles & OKR / Module 2 - Team & Leadership / Module 3 - Practice & Finance.
All-inclusive tuition: 8 hands-on sessions, all templates, reference materials, and the right to retake the course for free within 12 months.
Who is this course for?
Prerequisite: at least 2 to 3 years of experience managing a team/department. Be ready to devote time and bring real experience from your organization into the hands-on class.
F&B Manager moving up to COO
You are an Operation Manager, Area Manager or Restaurant Manager with 3 to 5+ years of experience and want to move up to chain COO: managing multiple departments, making strategic decisions and reading financial numbers.
Founder / CEO of an F&B chain with 3 to 15 stores
You run a chain of 3 to 15 stores and struggle with organizational management: no OKR or KPI system, no PMP method for new projects, and a strong team that is not yet cohesive.
Department Head
You have 2 to 3 years of experience managing a department (Marketing, Operations, HR, Finance) in an F&B chain. You need a COO's mindset framework to prepare for a higher role or work effectively with the CEO.
Fresh graduates who have never managed
The course requires foundational knowledge of team management and prior exposure to organizational issues. Newcomers will find it hard to apply the advanced frameworks.
Looking for a theoretical COO course
This is a hands-on course: 70% workshop on real data. If you want to learn management theory, a traditional MBA will suit you better.
New Manager with 1 year, not enough context yet
The course is designed for Managers with 2 to 3+ years of experience. With only 1 year you can still learn, but you should invest time in practice and bring a real case to class to get the most value.
Chain of 1 to 2 stores, no need for multiple departments yet
You get maximum value with 3+ stores (multi-department OKR needed) or a team of 10+ people (PMP and 3P pay needed). Chains of 1 to 2 stores should take the F&B Store Operations course first.
8-Session Roadmap: 3 Modules
Module 1: Roles & OKR → Module 2: Team & Leadership → Module 3: Practice & Finance. 3 hours per session, with clear deliverables.
Module 1: Manager Role & OKR
Sessions 1, 2 & 3 · Understand the role, set OKR/KPI goals and manage projects with PMP
Session 1
The Manager's Role and Organizational Operations through the Business Value ChainTheory & Workshop · 3 hours
- Understand the organization through the Business Value Chain: the flow of value from R&D to the customer
- The Manager's role in the organizational structure: clarifying superiors / subordinates / peers
- F&B business organization models & operating Workflow: work flow diagrams
- Managing up effectively · Managing subordinates & coordinating across departments
- Output: Your organization's Value Chain diagram
Session 2
Goal Management Method (OKR & KPI)Workshop · 3 hours
- OKR overview: how it differs from KPI and when to use which
- How to set OKRs for the Organization · for the Team · for the Individual
- Managing & running OKRs effectively: weekly/quarterly check-in process
- Combining OKR & KPI for accurate performance measurement
- How to build an OKR Culture for the business
- Output: A Q1/Q2 OKR set for your department
Session 3
Work & Project Management Method (PMP)Workshop · 3 hours
- Project management with PMP: the Project Management Professional framework
- Managing expectations & communicating effectively: avoiding misunderstandings among stakeholders
- Running effective meetings · Managing team performance
- Managing project costs · Change management when scope changes
- Output: A PMP Canvas for one of your real projects
Module 2: Team, Rewards & Leadership
Sessions 4, 5 & 6 · Team management, reward mechanisms and leadership style
Session 4
Effective Team Management MethodWorkshop · 3 hours
- Team management mindset: the Tuckman model of 5 stages of development
- Applying the Scrum Master role to team management: short daily meetings (daily standup) & end-of-week review meetings (retrospective)
- Building a lasting team culture: Team Values & Working Agreement
- Conflict management & dispute resolution skills
- Output: A Team Charter & Working Agreement for your team
Session 5
Method for Building Reward & Recognition MechanismsWorkshop · 3 hours
- Mindset on Rewards & Recognition: why people leave even when pay is high
- Methods & framework for building a 3P reward mechanism (Position-Person-Performance)
- Types of rewards & recognition by cycle: Daily/Weekly/Quarterly
- Process for rolling out an effective and transparent rewards system
- Output: Recognition Framework + 3P Pay for the department
Session 6
Leader Archetypes & Decision-Making MethodWorkshop · 3 hours
- What is leadership? Leadership Archetypes: 4 styles
- Flexible leadership by situation: adapting your style to each person & each stage (Situational Leadership Model)
- Understanding & developing people: Coaching (walking alongside so people grow on their own) vs Commanding (giving clear directives)
- Effective feedback skills
- The CTNEFIN decision-making framework and team decision-making
- Output: Leadership Style Assessment + Decision Matrix
Module 3: Practice & Financial Management
Sessions 7 & 8 · Hands-on workshop and department P&L
Session 7
Practice & Applying the Team CanvasHands-on workshop · 3 hours
- Consolidate the previous 6 sessions into 1 complete Team Canvas: Goals · Roles · Rules · Values
- Apply OKRs & KPIs: set real Q1/Q2 goals for your department and measure results
- Apply PMP, Agile and Scrum to daily work and project management
- Situational Leadership: choose the right style for each team member
- Output: a complete Team Canvas ready to roll out in your department
Session 8
Departmental Financial Management (Hands-on P&L)Workshop · 3 hours
- Financial thinking for managers: read reports with confidence without being an accountant
- Analyze the department P&L: key revenue, cost and profit metrics
- Manage costs effectively · Optimize department revenue · Control cost of goods
- Calculate break-even and ROI for new projects and investments
- Output: a sample department P&L + a Break-even calculator applied to your organization
5 key deliverables you take home after the course
A set of practical templates/toolkits: apply them to your own organization right away instead of building from scratch.
Value Chain Map & Department OKR Set
A complete map of your organization's value flow + a Q1/Q2 OKR set for your department, reviewed by instructors and ready to roll out.
PMP for a Real Project
Complete 1 full PMP Canvas (Stakeholder Map, Communication Plan, Risk Register, Cost & Schedule) for a project you are currently running.
Team Canvas & Working Agreement
A complete Team Canvas: Goals, Roles, Rules, Values, ready to apply to your team right after the course. Includes a Working Agreement and meeting standards.
Recognition Framework & 3P Pay
A transparent recognition system based on 3P (Position-Person-Performance), integrated into your existing HR process. Reward types follow Daily/Weekly/Quarterly cycles.
Department P&L + Break-even Calculator
A department P&L template + formulas for break-even and ROI, ready for every investment decision and cost optimization.
Hands-on Learning Experience
5 elements that make a course truly applicable to your organization.
Small classes of 10-15 learners
Ensures every learner gets personal attention. Instructors have time to hear each person's real case and give direct feedback.
70% Hands-on Practice
Every framework is applied straight to your real operations: real OKRs, real PMP, real P&L. Not empty theory.
1-on-1 Coaching in Every Session
1-on-1 coaching for learners in every session, with in-depth answers to implementation challenges. We never leave you to "learn and then fend for yourself".
AAU Alumni Community
Connect with restaurant owners & F&B experts who have studied at AAU: Q&A, sharing operating experience and opportunities to collaborate and grow.
Free 12-month re-attendance
All templates, slides and workbooks + the right to re-attend the next course free for 12 months, so you can apply it in practice.
Course Instructors
Founders & F&B chain consulting experts with 10 to 15+ years of hands-on experience.
Mr. Tien Tien
Founder AAU Academy & PEACH Consulting
With 15 years of experience in in-depth F&B consulting and training, he has directly advised on strategy, operations standardization and restructuring for hundreds of F&B businesses, from coffee chains and casual restaurants to bubble tea. Through consulting, he saw that many managers who run stores well "stall" when they step into the COO role because they lack a methodological framework for OKRs, PMP, leadership models and departmental financial management. NextGen COO is the most systematic course, distilling all the practical consulting methods he has implemented for fast-growing chains in Vietnam.
What do learners say?
Feedback from Founders and Managers who have completed AAU courses.
The course helped me analyze Local Store Marketing for my shop in greater depth and see more specific strategies to improve marketing and sales for each time slot. After the course, I applied BSC and a bonus policy for the branch, and the team became far more proactive.
After the operations course, I learned how to train operations staff more properly and methodically, build a career path for each employee, and stabilize the operating system.
I enrolled my restaurant's operations manager in the course at AAU Academy to better understand operations and manage COS and COL costs more effectively, and to build a solid team for scaling the chain.
AAU Offers and Commitments
1-on-1 Coaching in Every Session
In each session, coaching is done on the learner's own F&B model, directly removing obstacles to implementing OKR, PMP and P&L.
Free 12-month course re-attendance
Within 12 months of the end date, you can register to re-attend any NextGen COO course for free, so you can review whenever needed.
AAU commits to training quality, with knowledge you can apply right after each session. Professional systemization of knowledge helps business owners run a professional organization.
Frequently asked questions
Answers to common questions before you register.
I have only been a Manager for 1 year. Can I take this course?
The course is designed for Managers with 2-3+ years of experience. But if you have just 1 year and are ready to invest in learning, AAU believes this is a chance to shorten 2-3 years of trial and error and learn properly from the start instead of having to "unlearn" later.
I am not in the F&B industry. Is it suitable?
The methodological framework (OKR, PMP, 3P Pay, Leadership Archetypes) applies to every industry. However, 70% of case studies and examples are F&B chains, so if you come from another industry you will need to adapt them to your own context.
Is there an offline course in Hanoi / Da Nang?
NextGen COO currently runs on a regular schedule in Ho Chi Minh City (13th Floor, 343 Pham Ngu Lao). Learners in other areas can join in hybrid mode or register for the Hanoi/Da Nang waitlist, and we will notify you once we reach 10 learners.
Can tuition be paid in installments?
Please contact hotline 056 566 7686 for specific advice on flexible payment options.
Do you issue a certificate?
AAU issues a certificate of completion after you finish all 8 sessions, recognized within the PEACH Consulting ecosystem.
Does the course suit a chain of 1-2 stores?
Yes, but the value is greatest when you have 3+ stores (needing multi-department OKRs) or a team of 10+ people (needing PMP and 3P Pay). Chains of 1-2 stores may find the F&B Store Operations course a better fit.
Let AAU Academy walk with you
The NextGen COO journey: from Manager to a professional F&B chain COO. Leave your details and the AAU team will contact you for a free consultation within 24 hours.
Or call now 056 566 7686 (Mon–Sat, 9h–18h)