Franchise F&B
Packaging the Franchise Model & Rolling Out Franchising Properly
Upgrade a chain of 3-5 stores into a scalable franchise model. Build from strategy through to operations and control, while packaging the model, standardizing operations and deploying the system, ready to open 10-30 outlets properly within 12-18 months.
Struggling with your F&B chain?
7 situations commonly faced by Founders, CEOs and Ops Directors of F&B chains with 3-10 stores.
A chain of 3-4 profitable branches, and many people ask to buy a franchise
But it is unclear how to sell, how to price the franchise and how to structure the contract.
Fear of losing quality control when expanding
The brand is easily affected at distant outlets beyond your control. A single franchisee operating poorly can negatively impact the whole system.
Tried franchising before and failed
Now you want to do it properly and not repeat old mistakes, but do not know where to start.
Not sure how to price the Franchise Fee and Royalty
No basis for setting a level that both sells and protects long-term profit. A standard framework is needed for proper pricing.
Concerns about revenue transparency and operating quality from franchisees
No transparent audit mechanism, and no way to control quality when you are not physically at the store.
Contracts not built properly, based on ready-made templates
Only when a dispute "breaks out" does the contract turn out not to hold up. Legal is the weak point of most founders.
Want to expand to 10-30 outlets but operating SOPs are not standardized
Current operations still depend on the individual founder. Without systemization, it cannot be replicated.
A hands-on course: from "franchising by gut feeling" → packaging your franchise with a system
5 differentiators that make this the only in-depth F&B Franchise course in Vietnam.
Our experts are industry practitioners, covering strategy, franchise law, SOPs, New Store Opening, Site Selection and Supply Chain. Not just "theory".
70% of the time is spent practicing on your own brand. After the course you have a Financial Model, Operation Manual, Sales Kit, Contract... ready to use.
10+ Templates & Toolkits ready to use after the course. The PEACH document set, used in real consulting for Vietnamese F&B chains: Financial Model Excel, 5-block SOP, Master Franchise Agreement, Audit Form...
8 sessions in 2 phases: Package and Roll out. It does not end at session 8. Instructors support you for 3 months, from handling the first prospect to signing the first franchise contract.
Integrates AI tools + international frameworks standardized for Vietnamese F&B: 8-criteria Franchise Readiness, Unit Economics, Menu Engineering, 6-stage NSO, Audit Performance Scorecard...
Who is this course for?
3 core audiences, and who the course is not yet right for.
Founder/CEO of an F&B chain with 3-10 branches
You already have a proven business model with 3-10 profitable stores. Many people ask to buy a franchise. You need to package the system properly before replicating.
C-level / Operation Director
Assigned to build or restructure an existing franchise system for a chain already in operation. Usually a COO or Franchise Director newly in the role.
Founders franchising without a proper structure
You already have 2-5 franchise stores but operations lack a system. You need to standardize and systemize to safely expand to 10-30 outlets.
Only have an F&B idea, not yet running any store
The course requires you to have a stable operating model with at least 2-3 stores. If you are at the starting stage, you may consider the Winning Concept F&B course first.
Looking to "get rich quick" through franchising
Franchising is a 2-5 year journey that requires long-term commitment. There is no "shortcut" to making money fast in this industry.
Want to BUY another brand's franchise
This course is for people who SELL franchises, focusing on packaging and building your own system. For franchisees, there is a separate program that fits better.
Not ready to change current ways of operating
Franchising requires systemizing all of your operations. If you are not ready to change, this is not the right time.
8-Session Learning Path in 2 Phases
Package the model (Phase 1) → Roll out with Franchisees (Phase 2). Click each session to see the detailed content.
Phase 1: Package the Franchise Model
PACKAGE: Sessions 1, 2, 3 & 4
Session 1
Franchise Strategy & Financial StructureStrategy & Financial Architecture
- Assess the brand's franchise readiness
- Compare 4 franchise models
- Design a standard financial model with payback period, IRR, ROI, investment cost (CapEx) and operating cost (OpEx) clearly benchmarked
- Price the 5 franchisor revenue streams: franchise fee, royalty fee, marketing fund and supply chain profit
- Build a pilot strategy and financial transparency mechanism with KPIs, reporting and risk control
Session 2
Packaging Brand, Menu & Store DesignBrand · Menu · Format Engineering
- Repositioning brand building from a founder-driven model to a system-driven operation
- Brand Guideline: logo, colors, typography and tone of voice applied across franchisees
- Menu Engineering: standardizing the menu for franchising, with a supply chain that provides ingredients to the franchise system
- Store design in 3 models: Flagship (standard-bearer store), Standard and Compact/Express (small scale, space-optimized)
- System-wide menu pricing, with cost adjustment mechanisms and controls against price undercutting
Session 3
Packaging SOPs & the Training System for FranchisingOperation Manual & Training System
- Operations manual in 3 blocks: FOH / BOH / Management (emergency handling)
- Standardized SOPs in a detailed format, with illustrations, KPIs and periodic updates
- Standardized training programs by level: Staff / Manager / Train-the-Trainer
- Franchisee certification pathway, with clear assessment criteria and periodic re-assessment to ensure quality
- Inspection, KPI tracking and retraining mechanisms based on scorecards and mystery shoppers
Session 4
Packaging Legal & Franchise AgreementsLegal Framework & Master Agreement
- The legal framework for franchising in Vietnam
- Completing trademark and franchise registration and legal standardization before launching the franchise
- Drafting the Franchise Agreement and the other mandatory franchise agreement appendices
- Negotiating key terms: territorial rights, term, quality control and termination conditions
- Setting up dispute resolution and termination mechanisms through commercial arbitration or the courts
Phase 2: Deployment with Franchisees
DEPLOY: Sessions 5, 6, 7 & 8
Session 5
Franchise Sales & Franchisee RecruitmentSales Pipeline & Screening
- Ideal franchise partner profile based on 3 franchisee groups, assessed on capital, experience and fit
- Franchise sales materials (Sales Kit): F&B brand introduction profile + franchise Pitch Deck + Interactive Financial Model
- A 7-step process: from lead → screening → pitching → Site Visit → term negotiation → signing
- Screening & risk identification: knowing when to say "NO" to prospects who have the finances but not the same mindset
- Negotiating the franchise agreement, identifying which terms are negotiable and which are not
Session 6
Site Selection & New Store OpeningReal Estate & Launch Excellence
- Site criteria by model: Flagship (standard-bearer store), Standard and Compact/Express (small scale, space-optimized)
- Assessment: surrounding customers (Demographic) + foot traffic + competitors (Competition) + neighboring stores (Tenant) + business potential (Commercial)
- New Store Opening in 6 phases over 90-120 days, from partner survey to Grand Opening
- RACI roles between franchisor and franchisee, making it clear which matters the franchisee decides and which need franchisor approval
- Grand Opening Marketing in 3 phases before, during and after opening, with a standardized budget
Session 7
Operations Support & Supply ChainCentral Kitchen & Operations Support
- Building a Central Kitchen & Supply Chain for the franchise: choosing the model, operating it, and break-even by store scale
- Demand forecasting, order management and logistics operations using PAR and FIFO
- Marketing support for franchisees: brand campaigns, in-store marketing, co-funded budgets and a digital asset library
- Area Manager model: the role of inspecting, coaching and managing performance across the franchise store network, with a development pathway for the management team
- R&D and rollout of new menu items: quarterly testing, pilots, evaluation before scaling, and training
Session 8
Audit, Performance Review & Handling ViolationsQuality Control & Conflict Resolution
- 3 types of Audit: scheduled quarterly inspections with advance notice, monthly mystery shopper checks, and continuous monitoring through the system
- A performance management system with 4 KPI groups: financial, quality, compliance and people
- Periodic performance reviews by month, quarter and year with dashboards, P&L and continuous improvement
- Handling stores/partners that operate below standard or violate rules
- Managing franchisee relationships through regular meeting schedules, conflict resolution and advisory councils
5 key deliverables you take home after the course
A set of practical templates is included. Apply them straight to your own system instead of building from scratch.
Franchise Strategy Blueprint
A 1-page strategy for the entire franchise system, from positioning and deployment model to a 12-24 month expansion roadmap.
Financial Model Excel
Build a P&L (Profit & Loss) for the franchisor & franchisee with 3 scenarios over 5 years, calculating Payback period, Internal Rate of Return (IRR) and Return on Investment (ROI).
Brand Package + Operation Manual + Training Matrix
Build operating documents for franchisees: Brand Guideline, Menu Matrix, Store Design, standard operating procedures (SOPs), training program and certification framework.
Agreements & Sales Kit
Master Franchise Agreement + 4 mandatory appendices + legal checklist + sales materials (Sales Prospectus) + franchise Pitch Deck.
Site Survey + Audit Form
Master Checklist for the 6-phase New Store Opening in 90-120 days + 3 types of Audit Forms + Performance Scorecard + Crisis Playbook.
Hands-on Learning Experience
5 elements that make a course memorable and effective.
Small classes of 10-15 learners
Ensures every learner gets personal attention. Instructors have time to hear each person's real case and give direct feedback.
Practice exercises in your own store
No hypothetical cases. Every exercise applies directly to your own real model.
On-site
Visit 2-3 operating stores of PEACH's partner F&B chains: observe in real conditions and Q&A with the store manager.
Coaching during sessions
Each learner gets a 1-on-1 coaching session after the course to dig deep into implementation issues. We do not let you "finish the course and then swim alone".
AAU Alumni Community
Connect with restaurant owners & F&B experts who have studied at AAU: Q&A, sharing operating experience and opportunities to collaborate and grow.
Course Instructors
Founders & F&B chain consulting experts with 10 to 15+ years of hands-on experience.
Mr. Tien Tien
Founder AAU Academy & PEACH Consulting
15+ years of strategy & operations consulting for Vietnamese F&B chains. Has led 50+ F&B chains, from small chains to brands expanding through franchising.
Mr. Nghia Le
Franchise Legal Expert, PEACH Partner Lawyer
10+ years of legal consulting and franchise agreement drafting for large F&B chains. Specializes in franchise dispute handling, registration with the Ministry of Industry and Trade, and brand protection.
Mr. Tinh Tran
NSO & Supply Chain Expert, F&B Operations Director
15+ years in charge of Site Selection & Supply Chain for F&B chains expanding through franchising. Has opened 100+ stores across many regions.
What do learners say?
Real feedback from Founders who completed the program.
Before the course, we had not really understood the franchise challenge. After 8 sessions, the biggest change is that we now have a complete framework for operations and replication, which helped the team standardize almost all of our processes, and the Financial Model made me look at pricing in a much more systematic way.
I tried franchising before and it did not go well. Not because of the product, but because we lacked an operating system standardized enough for others to follow. This time, the most valuable thing I got is a framework to rebuild more solidly: from SOPs and training to quality control.
What I value most is the Audit and Performance Review part. It helped me move to a system with standards, measurement and a clear feedback mechanism. Now that I am expanding, I no longer worry about keeping quality as we scale. With a clear system, franchisees respect it too.
AAU Offers and Commitments
1-on-1 Coaching During the Course
Instructors provide 1-on-1 coaching and consulting for each learner throughout the Franchise course.
Retake the course for free
You can retake topics you are not yet confident in as part of the next Franchise F&B course intake, at no extra cost.
AAU commits to the quality of training, templates and knowledge that can be applied immediately. Systematizing franchising helps learners roll out franchising successfully.
Frequently asked questions
Answers to common questions before you register.
I have not decided whether to franchise. Is the course still worth paying for?
The course provides the Franchise Readiness framework with criteria from Session 1, helping you objectively assess whether your brand is ready to franchise, and avoid rushed decisions that lead to major risks.
My business is not F&B but another sector (hospitality, retail). Can I still take the course?
The course focuses about 80% on F&B, with case studies specific to the industry. The frameworks apply across sectors, although the examples will not fit every sector perfectly.
I do not have my own lawyer. Can I still benefit from the Legal session?
The Legal session provides a framework for working effectively with lawyers and does not replace the role of a lawyer. When needed, we can connect you with lawyers who specialize in franchising (partners of AAU Academy).
I am based in the provinces. Can I study online?
There are 2 options: Hybrid (4 key sessions offline in Ho Chi Minh City, 4 sessions online via Zoom) or 100% Online.
Will I get further consulting after the course?
If you have questions, you can ask directly in the course Zalo group. In-depth consulting services are also available from PEACH.
Can I bring a co-founder or my team?
Yes, and we encourage it. A Group 3+ offer applies (15% off per person). When the Founder, Ops Director and CFO attend together, the implementation results are best.
Are the templates & toolkit updated later?
Yes. When a new version is released (every 6-12 months), learners receive the update, including new templates developed later.
Does the program come with a certificate?
Yes. Learners who complete all 8 sessions receive a course completion certificate.
What if I am busy and cannot attend all 8 sessions?
Missed sessions can be made up in the next course intake at no charge.
Let AAU Academy walk with you
The journey to building a professional F&B franchise. Leave your details and the AAU team will contact you for a free consultation within 24 hours.
Or call now 056 566 7686 (Mon–Sat, 9h–18h)